Long before fake ecommerce carts, people made questionable novelty gifts, gave them dramatic names, and placed them in boxes that looked much more professional than the joke deserved.
Will's Big Black Dillies continues that fictional tradition with a premium catalog voice, invented product claims, and a checkout flow that proudly refuses to charge anyone.
What makes a great fake novelty brand?
- A logo that looks like it has seen a real label printer.
- Product categories that are organized enough to be alarming.
- Store locations, testimonials, and a newsletter form that all go nowhere.
The lesson is simple: if someone will not say what they want to sell, the internet may finish the product strategy for them.